Tap into the real estate industry's brightest minds and top producers. Gary Keller has often said that Keller Williams is a training and coaching company that also happens to be in the business of real estate. That's why a total commitment to training and coaching is at the heart of what sets them apart.
Keller Williams still holds the #1 top spot in agent count, units and sales volume with over $351.2B in sales volume in 2019.
Keller Williams is continually ranked one of "The Best Workplaces" with more than 180,000 real estate agents in over 1,060 offices.Driven by our dedication to driving KW technology further and faster through KW Labs, Fast Company has named Keller Williams the #1 Most Innovative Real Estate Company.
With expertise in real estate, entrepreneurship, technology, and more, their leadership has the tools to clear a path to success. Year after year, their team of world class training and award-winning coaching programs are unrivaled, putting their agents at the top of the game. KW continues to consistently offer training and education for their associates, both old and new, and has proven time and time again to be a fantastic place to start a career in real estate.
Coming into 2020 Keller Williams still holds the #1 top spot in agent count, units and sales volume with over $351.2B in sales volume in 2019.
Since the agents are the partners and stockholders at Keller Williams, they created a unique wealth building platform that rewards associates who contribute to the growth and profitability of each market center. Launched in the US and Canada, this wealth building platform is called Profit - Share and KW proudly shared over $167M with its agents in 2019 and over $1billion since the beginning!
Sign up at the top of this page to be contacted about KW. It doesn't matter where you live in the world, we can talk about why you too should be a part of KW and what we have to offer.
If you're in the process of getting your license, you can secure employment at Keller Williams at any point along the way. They offer FREE in-class training to help you in your career and will help you as you study and prepare to become licensed.
STRENGTH IN NUMBERS
We measure our success by your success, letting the numbers speak for themselves. Keller Williams is the number one real estate franchise by agent count, closed units, and closed sales volume in the United States.
What does it take to create your brand? A beautiful logo, team colors, a strong slogan, and a well designed website aren't enough.
These are important, but creating a brand is more. It’s the comprehensive way your customers see you and the feeling they get after interacting with your business. It’s your promise to your clients, telling them what to expect from working with you. When done properly, it can be one of the priciest investments into your business.
In real estate, Keller Williams is a leader, helping agents craft their own unique brand by means of Command. Agents may craft a brand that reflects their unique identity without the expense of a high-priced agency or the need for a full communication, marketing, or branding team.
Keller Williams agents can achieve this level of thoughtful branding with Command, using business-critical tools that solve pain points like database management, transaction management, team collaboration, and branding solutions. It empowers agents to take branding into their own hands – creating, redefining, and disseminating – so they can stay top of mind with consumers. Best of all, these tech tools are available at no additional cost.
With Designs in Command, agents have the opportunity to create their own marketing and branding materials, including digital graphics, social assets, print materials, and landing pages. The tool hosts about 1,160 customizable templates created by marketing pros so agents can focus on moving their business forward by easily crafting beautiful brand assets.
Zimmer Real Estate Group, with lead agent Trent Zimmer, has experienced firsthand the convenience of Designs. When the team had a townhome listing they were keen on advertising in a specific neighborhood, they leveraged a pre-existing template in Designs to create a mailer in under five minutes. “Thirty-six hours later, I got a phone call from a homeowner,” he says. By creating the mailer, Zimmer secured a $390K townhome listing. “Let’s just call it a $12K paycheck that cost me $26 in Command,” he says. On a different occasion, the team used Designs to create a flier to share on community bulletin boards. “It took two minutes, and I got two phone calls the next day,” Zimmer says.
Advertising is an essential part of any business’s branding efforts, and Command has a tool for that as well.
With Campaigns, an agent can create a single ad and then syndicate it across several social platforms linked from within Command. Campaigns also give agents the ability to target their digital ads by user behavior, interests, and demographics. The goal is to remove as much of the guesswork as possible, allowing agents to easily and effectively amplify their brand.
A plethora of agents have found success by leveraging Campaigns to create high-converting Facebook ads. For a total cost of $25, the EZ Sales Team advertised a luxury home listing locally in Cleveland, Ohio, as well as Los Angeles, California. For a cost-per-lead of 68 cents, they were able to secure a pre-approved buyer in a short amount of time.
Built-in ad spend suggestions let agents better optimize their efforts so they can get the biggest bang for their buck. In Q2 ‘20, the average cost-per-lead for KW agents inside Command was $1.77 in the U.S. and Canada across social media platforms.
One aspect of an agent’s brand that’s harder to measure is the breadth and depth of their own local expertise and how that’s imparted to clients.
Clients searching for a home want to work with an agent who not only knows the ins and outs of the purchasing process, but also has a nuanced and intimate knowledge of the areas they’re living. The KW App – which can be personally branded to the agent – allows them to make their expertise accessible, further fine-tuning the way they’d like to present themselves.
Through the KW App, agents are able to collect valuable consumer insights and lay the groundwork for relationships that last a lifetime while staying wrapped up in their unique brand through their personal touch. The customizable Guide tool allows agents to usher clients through every step of the homeownership journey, while the Search functionality allows them to provide their own recommendations for clients, gather insights from their search activity, and ultimately win their loyalty.
Agents can also flex their local expertise through Neighborhoods, which allows clients to view neighborhood stats, see local reviews, and calculate commute times, giving them a deeper understanding of their new location.
With so many ways to communicate – emails, phone calls, texts, and follow-ups – often, it can be hard to manage client communications, let alone make sure your messaging is consistent and on-brand. We’ve all received a marketing email or text that didn’t speak to who we are or where we are in the buying cycle. And that can leave a lasting, negative impression.
SmartPlans allows agents to create communication workflows so they can respond to a client’s or lead’s needs and actions.
For example, a new contact can be assigned to a SmartPlan an agent specifically designs for new leads. This SmartPlan can include emails, texts, and action items designed to help the contact get to know the agent.
Agents can design SmartPlans to account for any and all types of clients, leads, interests, and behaviors. The application makes it easy to create targeted and intelligent touchpoints instead of mass blanketed emails or texts, strengthening the integrity and meaningfulness of an agent’s brand and letting clients know their agent is truly listening to them.
With all the options, the noise, and the management that branding involves, agents need a way to streamline, amplify and target their efforts. Through technology, Keller Williams is making it easy – and economical – for agents to share their personality, passions and expertise with clients, and more effectively communicate they’re the best choice among competitors. Eager to learn more about all of Keller Williams’ tech offerings? It goes beyond branding.
Two years after announcing its status as the number one real estate frachise by agent count, closed units, and closed sales volume in the United States, Keller Williams continues to surge past industry giants like RE/MAX, Coldwell Banker, and Berkshire Hathaway HomeServices. What’s happened since has been nothing short of incredible.
Driven by the commitment of Keller Williams’ agents, the company:
While each achievement is notable, the real story of Keller Williams’ success begins several decades earlier.
Founded in 1983 and based in Austin, Texas, Keller Williams’ first agent, Gary Gentry, wrote the first offer for $55,000 and the starting roster of 32 agents went on to close $28 million in volume. After an auspicious start, the young company’s agents became prime recruits and a few top producers left to work with competitors, leaving the balance of the initial team to struggle in a tough Texas economy.
“It was a difficult time,” Gentry reflects. “But in retrospect it was a godsend, because if you learn how to survive and thrive in hard times, then when things change, you are going to do exceptionally well and you’ve been hardened and strengthened through the process. With the kind of training support that Gary [Keller] and Joe [Williams] gave us, we were constantly learning how to adapt to a different market. On a daily basis, we would discuss what the market was doing and what we needed to do to grow our businesses. A lot of our policy and culture was developed during this time.”
In 1986, Keller convened the first Associate Leadership Council (ALC) to reinvent Keller Williams from a traditional real estate company into one that would disrupt the industry. He shared his vision to create a new type of real estate company, where a world-class culture focused on the prosperity and well-being of its people would become an environment no agent or team ever wanted or needed to leave.
The ALC’s subsequent sessions were the basis of the company’s core belief system, the WI4C2TS. They also developed the profit share program, which treats associates who help the company grow as true business partners. Driven by the philosophy that success lies in shared prosperity, market centers share roughly half of their monthly profit with their team. Since its inception, the profit share program has distributed more than $1 billion to associates who have helped the company grow.
Keller and his colleagues were so focused on helping agents succeed, that in 2002 they brought a team of mega agents together to answer the question, “What would it take to net a million dollars in personal income?” Their brainstorm resulted in models that would later serve as the basis for Keller’s first book, The Millionaire Real Estate Agent, a national bestseller and a catalyst for the company’s growth.
With the kind of training support that Gary [Keller] and Joe [Williams] gave us, we were constantly learning how to adapt to a different market.
By 2006, through the leadership of executives like Mo Anderson and Mary Tennant, Keller Williams was the fifth-largest real estate franchise in the United States, and in 2011, the company surpassed Century 21 as the number 2 real estate franchise in the country.
As Keller and his leadership team examined their markets, they saw a unique trend emerge among the most successful teams. The strategy was simple: Hold powerful conversations with market center leadership centered on the core activities that would generate results. Through coaching, healthy business practices flourished at the local level and agent production grew. The system was soon implemented in other market centers and regions across the country with the model in hand.
With healthy business practices being implemented at the local level, agent production grew. In 2013, the company was the top real estate franchise by agent count in North America, and in 2014, more associates called Keller Williams home than any other real estate franchise in the world.
At the 2017 Family Reunion event in February, the next phase of Keller Williams’ evolution was announced: a commitment to developing the real estate platform that buyers and sellers prefer. As a result of its growth and a strong vision cast by Keller, the company planned to invest $1 billion in technology.
“World-class technology companies need to own their product vision, they can’t rent it. We can’t outsource our road map and vision because no one cares more about what you need to be successful, than we do,” said Josh Team, former chief innovation officer turned president in 2018. “Our observation is the number one challenge an agent faces is the number of independent, disconnected technologies.”
Agents reportedly use up to a dozen software products and systems to do their job. Given this knowledge, Keller Williams strengthened their resolve to provide the kind of resources agents need and want to use.
What was accomplished in the next two years in Labs set the stage for success:
Both cloud service ecosystem and real estate anomaly, the Keller Cloud contains the data Keller Williams agents have amassed since day one. With the end goal of serving the customer a state of the art experience, the Keller Cloud’s mission is to provide real-time information exchange, in-the-moment data analysis, and unparalleled efficiency for both the agent and the customer.
By liberally championing their “Fail Fast” philosophy, the virtual sidekick and AI-powered assistant, Kelle was born. From finding market data to growing an agent’s referral network and expertly navigating other Keller Cloud technologies, Kelle gets it done.
World-class technology companies need to own their product vision, they can’t rent it.
As Kelle churned and learned every day and showed agents her true value, it became clear to the company that they had something interesting to offer. The team turned a corner after entering and winning the NAR Hackathon for Kelle’s cutting edge ability to leverage AI and machine learning to serve the industry. Now, Keller Williams had license to unleash the rest of their power.
Fast forward to Family Reunion 2019: Command makes its debut, bringing a multi-faceted, customizable platform available for immediate use by Keller Williams’ sea of agents. Powered by the Keller Cloud and supplemented with Kelle’s AI and mobile efficiencies, Command positions KW to disrupt the industry again.
More importantly, it is the cornerstone of an end-to-end consumer experience, which no agent or company has been able to achieve, but Keller Williams is prepping to release.
With these innovations, Keller Williams not only raises the bar in its commitment to providing the foremost resources agents need to elevate their business; it redefines the way real estate is done.
“We’re making huge strides in our journey to deliver the end-to-end platform that our agents need to provide the personalized, data-enriched experience their clients expect,” said Team.
This is crucial as companies pour billions of dollars into technology aimed at disintermediating the agent from the consumer. Yet, by its size alone, Keller Williams has the power of collective data and the magnitude to provide its agents with consumer insights no one can match. With this remarkable leverage, the company keeps agents at the center of the transaction, allowing them to build real estate businesses without limits or boundaries.
*Industry leader based on global agent count and U.S. closed volume and sales units. The data was compiled by Keller Williams Realty, Inc., from company websites, SEC filings, industry reports and other publicly available sources.
Command, a smart CRM (Customer Relationship Management) solution and much more, connects agents to clients in more targeted and meaningful ways. Implementing AI, Command places agents in control of their database, business, and future. And, engagement has been explosive because it was built in consultation with agents, via Keller Williams labs, for agents. The Designs app in Command includes a marketing suite allowing agents to customize pre-designed templates or build from scratch for various marketing such as social media, print, email, website, landing pages, and with drag and drop widgets to include neighborhood-specific stats, listing photos, contact information, and more directly into their collateral.